Chengdu: MICE Center In Southwest China

Located at the center of Sichuan province, Chengdu is the central city of southwest China, as well as being the political, economic, cultural center of Sichuan. The State Council has positioned Chengdu as the high-tech center, business center, finance center, transport hub and communications hub for the southwest region, making the city the trade center of the southwest, and a key tourism city for the west of China. These plans have laid a solid foundation for Chengdu becoming the MICE center of southwest China.

Industry Advantages
Information technology, machinery (including automotive and aerospace), medicine, food (including tobacco) processing, metallurgy and building materials, and petrochemicals are the six key industries of Chengdu.

In the beginning of 2010, construction started on 44 industry technology innovation programs in the Chengdu Economic and Technological Development Zone. Of these, 32 are focused on strategic emerging industries such as new energy, new materials, biopharmaceutics, energy conservation and environmental protection, advanced manufacturing industries like automotive and electronic information, and comprehensive utilization of resources; which together account for 73% of the new programs. Investment in these programs acounts for 85.4% of the total.

Covenient Transportation

Aviation
Chengdu's Shuangliu Airport is the largest airport in southwest China and is one of China's six largest airports — following Beijing, Shanghai, Guangzhou, and Shenzhen.

Railways
Many railways link Chengdu to other areas including the Baoji-Chengdu, Chengdu-Kunming, Chengdu-Chongqing, and Dazhou-Chengdu railways – making it the rail transport hub for western China.

Highways
Chengdu has the longest highways in the west, and also the densest road network. The city boasts a radial road network featuring six freeways connecting Chengdu to other regions, three state roads across Chengdu, and 23 state roads.

Experience in MICE
At the Chengdu Municipal Congress of the Communist Party of China held in 2003, a decision was been made to build Chengdu into a MICE destination for China and the world. Through several years of development, Chengdu's MICE industry has already become an important force for promoting economic development.

There are a number of festivals and events held in Chengdu each year with large numbers of participants and visitors. Trade exhibitions are large scale and have higher added value than other MICE events. Most trade exhibitions are domestic ones such as the National Sugar and Wine Fair, the China International Medicinal Equipment Fair, the National Pharmaceutical Machinery Exposition, China Flower Expo, China International Sporting Goods Show, China Domestic Tourism Fair, Chengdu International Furniture Industry Exhibition, Chengdu Motor Show, Chengdu Real Estate Fair, and the Western China International Fair. Conventions are mostly international and multinational corporation meetings, such as the EU-China Investment and Trade Fair 2006, Jiuzhai Paradise International Environmental Forum, Worldwide Chinese Life Insurance Congress, International Federation of Photographic Art Conference, the IAEA Fusion Energy Conference, and the China International Software Conference. MICE activities held in Chengdu have involved many different industries including electronics, automobiles, building materials, pharmaceuticals, medical equipment, flowers, food, beauty care, furniture and clothing, which is encouraging the structural adjustment and market development of industry, agriculture, science and technology, and trade.

MICE Facilities in Chengdu

Chengdu International Exhibition and Convention Center
As a key project of the Chengdu Municipal People's Government, Chengdu International Exhibition and Convention Center was built with a total investment of CNY1.4 billion. The gross floor area of the center is 210,000 square meters, including two large international exhibition halls of 55,000 square meters with a capacity of 2,400 international standard booths. The two halls are equipped with advanced security surveillance, fire alarm, and fire sprinkler systems. The center also has an outdoor exhibition area of 13,000 square meters. It is one of the largest international-standard exhibition venues in China.

New International Convention & Exposition Center Chengdu Century City
The 150,000-square-meter exhibition venue New International Convention & Exposition Center Chengdu Century City is one of the venues with the best exhibition conditions and highest performance. The Pride International Convention Center has 28 meeting venues of different styles for different uses. With a gross floor area of 100,000 square meters, it is the most modern international convention center.

Hotel Resources in Chengdu

Wyndham Grand Plaza Royale Palace Chengdu
Godwin Cheng , the general manager of Wyndham Grand Plaza Royale Palace Chengdu told China Hospitality News about the hotel's meeting facilities. Boasting a total of 3,000 square meters of meeting venues, the hotel is capable of holding upscale meetings and social activities. The 980-square-meter pillar-free Grand Ballroom can easily accommodate up to 850 people for meetings, and 13 multi-functional meeting rooms, all supported by state-of-the-art meeting and conference technology, provide 16 different combinations for high-class conference and social activities. 420 luxury rooms and suites, together with three restaurants offering different cuisines, can meet the demands of MICE guests. Cheng estimates that MICE brings about 40% of the total revenue to the hotel.

The professional banquet service team offers various tailor-made conference and banquet services to guests ensuring the success of every business conference and social event. The rich professional experience, the detailed planning, and the high efficiency in handling emergencies, are all very important to the success of any event. Once a well-known IT company held a meeting when the hotel has just opened. The hotel made decorations out of IT materials to enliven the tea breaks, and these were the object of many complementary comments from the MICE guests.

Five-star Facilities, Five-star Services
Xu Bo is the administrative manager at Chengdu Zhixin Investment Co., Ltd. The company has held many activities in Chengdu with several hundreds or even thousands of participants. A suitable venue for the company's events should have a convenient location that is near to the project and easy to find for clients, as well as a large reception capacity and timely service. If the activity is held in a hotel, its hardware facilities, location, brand, and service will be the major criteria.

The company has held meetings and activities in Wyndham Grand Plaza Royale Palace Chengdu, Shangri-La Hotel Chengdu, Kempinski Hotel Chengdu, Crowne Plaza Chengdu, Chengdu California Garden Hotel, and New Chengdu International Convention and Exhibition Center. The five-star facilities and five-star services of Wyndham Grand Plaza Royale Palace Chengdu have impressed both the guests and Xu Bo.

There are several places in Chengdu that Xu strongly recommends to business travelers that have never been to the city, including China Lane, Jinli, Jiuyanqiao bar street, Dujiangyan, Xiling Snow Mountain, Huanglongxi Town, Jinsha Relics Museum, the earthquake relics, and Jiuzhaigou Huanglong.

Hotel Does Everything Possible to Meet Guests' Demands
Meng Qiang, the general manager of Sichuan XGMA Machinery Sales Service Co., Ltd, says that the company usually will hold a product exhibition and a customer fair with approximately 200 participants.

For an exhibition, Meng said a hotel should have enough space to house all the exhibits, the meeting room and restaurants should be large enough to accommodate the guests, and there should be enough platforms or stages for performances. Transport, facilities, price, and service are also major factors. Of all the hotels in Chengdu the service at Wyndham Grand Plaza Royale Palace Chengdu has greatly impressed Meng Qiang. The company initially contacted several hotels, and this hotel's sales team made the best efforts to satisfy the company's needs. The hotel provided quality service during the preparations and during the fair itself. For example, the hotel responded quickly when told that there were more guests coming than were originally expected. This fair was a great success thanks to hotel's assistance. Meng also expresses his hope that local hotels to improve facilities and service.

Chengdu is a city with rich resources in food and tourism and Meng strongly recommends visiting Wu Hou Shrine, JInli, and Chunxi Road.

InterContinental Century City Chengdu
Jeffrey Zhang is the area director of sales and marketing of InterContinental Century City Chengdu. He states that the hotel boasts several advantages in terms of meeting facilities. First, the hotel has 24 multi-function meeting rooms. Second, its 12-meter height is high enough to offer a desirable experience for meetings. Third, the independent convention center connected to two hotels provides convenience and comfort for customers. Fourth, the hotel has the 2,800-square-meter Crystal Ballroom serving as the largest pillar-less ballroom in Western China that is large enough for meetings of 2,000 people. Demco (a member of the Maersk Group) held a grand opening ceremony in April 2009, attracting great attention from the leaders of Chengdu municipal government and Maersk Group. Based on comprehensive communications with Demco, we prepared a special dinner party and opening cocktail party for this opening ceremony, including the exquisite snacks decorated by the company brand color and featuring flowers corresponding tp the subject. This evening party was highly praised by many of the attendees. Zhang emphasized that MICE is very important to the hotel as it brings 40% of the total revenue to the hotel.

Other services for business guests that the hotel provides include a free shuttle bus, free Internet access, and butler service.

Chengdu Will Be the MICE Center of Southwest China
Comfort MICE Service general manager Chen Wei commented on the MICE market in 2010. Generally the MICE market is up as the overall economy improves this year, and MICE events in medicine, IT, consumer goods, and the automobile industries are also increasing. As Comfort MICE Service has launched the self-developed ERP system and expanded customer channels, the company has seen an increase in its business this year. It is expected that by the end of 2010, the business volume of Comfort MICE Service Beijing and Shanghai offices will reach CNY600 million, almost doubling that of 2009.

Chen says the overall MICE market of Chengdu is quite promising. The natural disaster that occurred during the initial stage of its development impacted the market to some extent, as many clients won't hold their events in Chengdu for at least two years. But economy is still the major reason to measure whether Chengdu will be the MICE center of southwest China. Currently more than 300 out of the Fortune 500 enterprises have set up factories or branches in Chengdu, which means a great demand for MICE in the future. If Chengdu remains the economic center of southwest China, its hardware facilities could be improved, and as the number of convention and exhibition centers and hotels keeps increasing, there will be more and more MICE events held in Chengdu.

Chen Wei has used almost all the branded hotels in Chengdu, of which InterContinental Century City Chengdu, InterContinental Resort Jiuzhai Paradise, Holiday Inn Century City Chengdu, Kempinski Hotel Chengdu, Sheraton Chengdu Lido Hotel, and Shangri-La Hotel Chengdu are the ones used most frequently. In a PCO's opinion, in addition to fine hardware facilities, there should also be abundant venues near a proper hotel. When there are important and large-scale meetings, the company will probably choose InterContinental Century City Chengdu or InterContinental Resort Jiuzhai Paradise, for hotels that have enough meeting venues or at least are very near to a convention and exhibition center. Besides, these hotels have enough guest rooms to meet the demands of large-scale events. Comfort MICE Service has successfully organized meetings in Chengdu for several multinational corporations' with more than 1,000 participants.

Chen says that the rich tourism of Chengdu are a major factor that attracts MICE teams. It boasts beautiful natural landscape in places such as Mount Qingcheng, Jiuzhaigou, and Mount Emei, which deserve a second visit. Chengdu is also famous for a variety of delicious foods. The unique ethnic cultures are also attractive, e.g. the Tibetan culture in Jiuzhaigou. Sichuan opera features stunts like face-changing, sword-hiding, fire-spitting and beard-changing that are very fascinating. Last but not least, the relaxed life-style here is quite attractive. White collar workers that have been busy will enjoy a slow and relaxed life in a harmonious environment. Thanks the advantages mentioned above, Chen Wei can usually integrate local cultural features into MICE events to create a creative and surprising plan for guests.

Chen says that Chengdu will certainly become the MICE center of southwest China, since it has unique natural and human factors, a fast-growing economy, and a developing MICE market.

Chengdu: MICE Center and Historical City
ACC International Group has held many events in Chengdu, including corporate annual meetings, new product launch, customer appreciation event, and exhibitions.

To choose a suitable venue for these events, following requirements will be considered: suitable meeting room size including area, aspect ratio and floor height, convenient transport, cooperation with the venue provider, outdoor venues for promotions, power load, proper delivery channels, and other factors. Accommodation, food and beverage, VIP room and VIP access will also be considered if an event is to be held in a hotel.

Jia Shousheng, the purchasing manager of ACC International Group, says that Chengdu is an almost perfect city for MICE, because it has rich downstream resources for MICE like AV, DECO, performance, and car rental. Of all the hotels that ACC International has used in Chengdu, InterContinental New Century Chengdu has gained high praise from guests for its convenient location, excellent meeting facilities, and good surroundings.

Chengdu is also an historic city with many famous attractions like Wu Hou Shrine and the thatched cottage of Du Fu.

Sofitel Wanda Chengdu
The hotel's meeting venues are located on the fourth floor, including the Versailles ballroom with a capacity for 400 people, the Tuileries ballroom for 500 people, Le Louvre equipped with a simultaneous interpretation system, and tailor made boardrooms. Tuileries is an impressive venue with brilliant crystal chandeliers, a large LCD screen, , an advanced hi-fi system, and with a floor area of 480 square meters suitable for various meetings. Ballrooms can be divided into several independent venues. All the meeting venues use up-to-date soundproof materials and central air conditioning and are suitable for business meetings and private dinner parties. It is said that MICE customers represent 15% of the hotel revenue.

Each guestroom has a computer and broadband Internet access which are free of charge. Also each room has a complete stationery box, catering for the needs of business guests.

For meetings, wireless Internet access is available in all public areas including all function rooms, and the hotel also offers different seasonal meeting packages to business guests, making the meeting successful and unforgettable. For food and beverage, fine banqueting is available in grand ballrooms or restaurants. The hotel can design a tailor-made menu according to guests' preferences and the objective of the meetings, be it themed banquets, fine dining or light meals that will not interrupt the flow of a productive meeting. The hotel provides meal services that fit guests' schedules. Also it has different seasonal promotions for business guests, e.g. the business set lunch selection in the Japanese restaurant. The specially prepared business lunch offer is the ideal package for an elegant and exciting lunch to suit the constraint sof a tight schedule. The La Mer Regenerating Serum VIP launch party was held in the Tuileries ballroom in August 2010. The hotel tailor-made the desserts according to the green theme of La Mer brand and also put a logo on the desserts. In conjunction with the party theme, the hotel made a special bird's nest and Longjing Tea cake to perfectly match the event's background setting.

Hotel Sales Team Provides Attentive Service to Meetings
Manulife-Sinochem Sichuan Branch deputy general manager Lv Shuxin, says that the company holds regular meetings to introduce the company's new products with 100 to 300 participants each. Usually these meetings will be held in four or five-star hotels. Besides the annual meeting, internal training sessions, and small-sized customer salons are usually held on a hotels' executive floor meeting room or in one of restaurants.

Meeting facilities, including the size, the foyer, the number of microphones, and level height are critical when choosing a suitable venue. For a suitable venue in a hotel, price, transport, parking space, and communication with sales people are also very important.

Lv said that Sofitel Wanda Chengdu's Versailles and Le Louvre were the venues most frequently used by the company in 2010. And Tuileries with its brilliant crystal chandeliers is perfect for a high-end salon. Apart from meeting facilities and services, the attentive service from hotel's sales person in the preliminary cooperation is quite a surprise to meeting organizers. Other hotels that the company has used include Sheraton Chengdu Lido Hotel, Shangri-La Hotel Chengdu, and Celebrity City Hotel Chengdu.

Places Lv Shuxin would recommend to guests include China Lane with its local features and life style, the Chengdu Giant Panda Research Base, and Yi Pin Tian Xia food street.

Chengdu Sees Promising Prospects in MICE
Liang Li is the general manager of Chengdu Everbright International Tour Co., Ltd Qingyang Business Travel Branch: Chengdu Everbright International Tour's special division for meetings and incentive travel. As one of the first MICE professionals in Sichuan, the company has a high-quality and experienced MICE team providing professional one-stop DMC meeting services, including hotel reservations, VIP management, meetings and investigations, venue set-up, dinner parties, evening shows, sightseeing, advertising, equipment leasing, meeting giveaways, teambuilding, tickets, PR etiquette, and investment investigation.

In 2010, Chengdu has taken the advantage of the Expo, Western China International Fair, and the Annual Summit of China Green Companies to conduct a series of investment promotion activities to attract high-end industries to settle in Chengdu. At the beginning of 2010, the government has determined to open up more in this year. The Chengdu Exposition Bureau will attract more high-end conferences, expositions and forums to the city to build more high level communication platforms. Chengdu has positioned itself as the "international high-end conference destination city" because of the prominance of international events. In April 2010 the Third Annual Summit of China Green Companies was been successfully held in Chengdu. The Chengdu Living Water Garden has been chosen for the Urban Best Practices Area at the Expo to demonstrate the theme "Better City, Better Life". This is no doubt a great opportunity for Chengdu to promote itself. There are over 360 MICE activities that are planned to be held in Chengdu in 2010, the direct income of the industry will be increased by 20%, about CNY30 billion. The total area of exhibition venues of the city will reach 1.8 million square meters.

The theme and the requirements of an event are the major criteria in choosing a suitable hotel. However tangible products and intangible services are the basic criteria. Tangible pmainly cover several aspects. First, the size and number of meeting rooms. Make sure there are enough meeting rooms in a hotel to hold conferences and group discussions. Second, the size and number of guestrooms. When all the guest stay in the same hotel it is much easier for a conference organizer to coordinate the event. Third, enough recreational facilities. Out of meeting time, guests need recreational facilities to hold parties and other activities. Besides, the sanitation of restaurants, the appearance of hotel staff, the location of the hotel, the meeting facilities, the conditions of the hotel, are all tangible factors that concern Liang.

The intangible services include the following points. First the attitude and skill of each division of the hotel. Service quality of frontline staff is considered to be of the most importance to conference organizers, as the evaluation from guests is based on their feelings about the hotel's service, while conference organizers comment a hotel through feedbacks from guests. Second the ancillary services a hotel provides for the meeting. These services could include booking air tickets and organizing sightseeing and can also influence the choice of conference organizers. Third a hotel's experience in receiving MICE guests. Usually this experience means the hotel knows the procedures for organizing an event and how to handle emergencies. Finally does the hotel dedicate a liaison person for an event. This person can supervise the process of the event, handle any unexpected incidents during the event and resolve any difference in opinion between the conference organizers and the hotel.

According to Liang there are currently over a dozen of five-star hotels in Chengdu. Each hotel has its own distinct advantages, some are in a unique location, some have irreplaceable meeting products such as meeting rooms, and some are in quality of service. Sofitel Wanda Chengdu is the only French brand five-star hotel in Chengdu. It has integrated the French and Chinese styles. Located in the Jinjiang River in downtown area, it is only a 20-minute drive from the airport. It features 13 meeting rooms to satisfy the needs of general meetings of various sizes. The hotel also provides attentive services to guests who hold meetings and stay there. There is also an efficient sales team which can cooperate with guests throughout the whole meeting. This is one of the major reasons that Liang's company has chosen the hotel as a long-term partner. Other hotels Liang has used include Shangri-La Hotel Chengdu, Crowne Plaza Chengdu, InterContinental Century City Chengdu, Kempinski Hotel Chengdu, Sheraton Chengdu Lido Hotel, Hotel Chengdu, Homeland Hotel, Tibet Hotel Chengdu, Jinjiang Hotel, Celebrity City Hotel, Yinhe Dynasty Hotel, Holiday Inn Chengdu Century City, Chengdu Tianfu Sunshine Hotel, and Jinjiang Generations International Hotel.

In June 2010, the company undertook a case from an international cosmetics company with about 500 participants. Liang and her team has designed a series of theme activities and dinner parties combining the corporate culture, as well as creative teambuilding activities based on Chengdu's cultural and ecological features. Liang had chosen Sansheng Flower Village in the suburb. Making use of the five different areas of the Village, connecting with Qin (Chinese Guqin), Qi (Chinese chess), Shu (calligraphy), Hua (painting), and Cha (tea), guests can enjoy the rural atmosphere while appreciating Chinese culture. The whole teambuilding activity was a great success, and it earned high praise from the guests, from the planning to implementation, from choosing venue to site coordination; all details were almost perfectly handled.

Kempinski Hotel Chengdu
Fritz Schenkel, the general manager of Kempinski Hotel Chengdu, says that the hotel has a superior location and is 15-minute drive from Huangliu International Airport, a five-minute drive from CBD, and a five-minute drive from the Consulate area. The hotel has a parking lot for around 500 vehicles, which can meet the demand of large-scale events. The hotel offers a business concierge for business travelers. In each guestroom, there is individually controlled air-conditioning, satellite TV, mini bar, an IDD and DDD telephone system with voice mail, high-speed broadband Internet access, in-room safe, and electronic key card system. For food and beverage, the Paulaner Brauhaus at the ground floor was designed by the famous German brewer Paulaner. It provides original Bavaria food and freshly brewed beer. Authentic Sichuan and Cantonese cuisine is offered by The Harmony, and the lovely Seasons will bring you the characteristic Western-style food.

Regal Master Hotel
Anthony Mirza is the general manager of Regal Master Hotel. He says that the hotel is strategically situated at South Renmin Road, with easy access to the city's main commercial, entertainment and shopping areas through its efficient public transportation network. The hotel features 350 guestrooms luxurious guestrooms and suites with different styles and exclusive equipped with large wide satellite HD flat screen television and high speed WiFi access. The luxury guestrooms are decorated with environmentally-friendly materials, and the windows can be opened for ventilation. All the furniture is assembled in room after beeing painted outside to avoid giving off paint odors. In addition, the toilets in the bathroom adopts an underdraught air exhaust design and an efficient flush. The cost is 2.5 times more than an ordinary toilet. This is the first hotel which uses this facility in mainland China.

The hotel provides excellent venues for conferences, meetings and banquets with nine function rooms of various sizes and a Grand Ballroom of 550 square meters that can accommodate up to 650 guests for receptions. All the meeting and banquet rooms are elegantly decorated and equipped with state-of-the-art audio visual facilities, making Regal Master Hotel a perfect venue for any meeting, conference and banquet.

Regal Master Hotel features six Restaurants and Bars, including a Chinese restaurant, Regal Court; a coffee shop; Tiffany Lounge; Deli Shop Regala Cafe open 24 hours a day; an Italian restaurant, Avanti Ristorante; Rivoli providing a comprehensive international a la carte menu; and Pool Bar offering cocktails and snacks. The heated swimming pool is 40 meters long. The world's top professional filtration equipment keeps the water clean and fresh. The modern and fashionable sliding design of the pool top offers scenic views of the cit an is the first in western region of China.

Crowne Plaza Chengdu
William Hall, the general manager of Crowne Plaza Chengdu, states that the hotel boasts several advantages over other hotels. First, Crowne Plaza Chengdu is located in the heart of the Central Business District, adjacent to the "Chunxi Road" shopping and dining area, surrounded by office buildings like Times Square, City Tower, and Central Plaza. The hotel is just a 20-minute drive from the North Railway Station and 40-minute drive from Shuangliu International Airport. The New International Exhibition Center together with the southern hi-tech parks can also be easily reached by car. With a central downtown location and easy access to all parts of the city it makes sense to save time and make the Crowne Plaza Chengdu "The Place to Meet".

Secondly, the hotel offers 402 guest rooms and suites including the brand new Premier and Club rooms and suites. Guest can enjoy a comfortable stay with attentive, courteous service plus the full facilities of the exceptionally designed rooms.

Additionally, for large scale events the 630-square-meter ballroom can accommodate up to 600 guests. The ballroom is complemented by 11 other meeting rooms ranging from the 120-seat auditorium to the smaller 12-seat boardroom. High-speed Internet is available in each room together with a wide range of audio visual equipment.

Shangri-La Hotel Chengdu
Located at the city center of Chengdu, Shangri-La Hotel Chengdu is a 25-minute drive from Shuangliu International Airport, and 15-minute walk from the pedestrian street at Chunxi Road.

The hotel consists of 593 luxurious guestrooms and suites, along with 26 serviced apartments that cater to the unique needs of long-term guests. The minimum size of the room is 42 square meters, and the maximum area of the suite is 276 square meters. In each room there is spacious working area, and a wall-mounted LCD or plasma TV.

With a floor space of 2,100 square meters and a nine-meter-high ceiling, the Grand Ballroom is the largest of its type in the city centre. Providing direct access via a large lift, it is even possible to drive a car into the Grand Ballroom for exhibitions. For more intimate occasions, a selection of 15 additional function rooms and an auditorium are also available.

Shangri-La Hotel Chengdu offers some of the finest traditional and international restaurants with its four restaurants and bars. Cafe Z represents fun, action and good food. It offers international cuisine from South America, Middle East, Asia and China. Shang Palace serves authentic, skillfully prepared Cantonese and Sichuan dishes, with 17 VIP rooms accommodating four to 40 people. Mooney's, the most traditional Irish Pub is a relaxed and lively destination that offers an outdoor terrace, draft beer, whiskies, and traditional Irish food as well as live band performance.

Sheraton Chengdu Lido Hotel
Located in the city center and on the hub of Chengdu's business district, Sheraton Chengdu Lido Hotel enjoys easy access to shopping, recreation, and sightseeing locations. Andreas Koenig, the general manager describes the hotel's MICE facilities.

Featuring over 850 square meters of meeting and function space and also seven multifunction rooms of different sizes, Sheraton Chengdu Lido Hotel can hold meetings, exhibitions and parties. Professional meeting convention service staff provides unparalleled services. All meeting rooms are equipped with all meeting accessories and audiovisual presentation facilities, including OHP screen, projector, slide projector, white board, flip chart, laser pointer, platform, television, VCR, karaoke system, sound system, movable stage, and microphones.

Guestrooms feature the Sheraton Sweet Sleep Bed with cotton sheet, blanket, duvet, hypoallergenic pillow, and Sealy mattress to ensure you sleep soundly. All have different colors and patterns to choose from. All rooms enjoy high-speed wireless Internet access for guests' easy contact with the outside.

The new Nova Cafe & Grill with five separate dining areas on the second floor features an open kitchen, buffet service, and an a la carte menu for breakfast, lunch and dinner, all with an emphasis on freshly cooked varieties of western cuisine and authentic local Asian specialities. The LED lights on the ceiling change color every 20 seconds, creating an unexpected experience for guests.

Millennium Hotel Chengdu
Surrounded by an extensive array of restaurants, clothing boutiques and recreation facilities, Millennium Hotel Chengdu features 360 elegant rooms, with views over Shen Xian Shu Park, and is within walking distance to Tong Zi Lin Road also known as "The European Street". Whether you need access to the city's premier shopping area, the new Chengdu International Exhibition & Convention Centre or Chengdu Hi-Tech South Park, Millennium Hotel Chengdu offers the perfect location for both business and leisure travelers.

Traveling in one of the hotel's exclusive London Taxis, guests can easily get to Shuangliu International Airport and the Chengdu Giant Panda Research Base.

The in-room facilities of the hotel include a walk-in wardrobe, a separate living room with a modern sofa, high-speed wired Internet access, two flat screen LCD TVs, 45 foreign satellite TV channels, one-touch telephone communication system, iPod player/radio/alarm clock, separate bathtub, rain shower and electric window shades.

For food and beverage, the Yipin Restaurant offers Cantonese and Sichuan cuisine as well as sea food; the Amber Restaurant offers a breakfast buffet featuring a wide range of Continental and Asian dishes, and the sumptuous lunch and dinner buffets presenting a wide selection of roasts, carvery, seafood, and organic delights.

The hotel also provides concierge, a business center, parking, laundry, a London taxi, and ticket booking services. For meetings, there are multimedia presentation and video conference facilities as well as professional sound and lighting systems. With the assistance of hotel meeting service team, the hotel is capable of holding events including business meetings and large-scale conventions.