Categories: English

Wang Jufang Sees A Perpetual High Season For MICE In Xiamen

Wang Juefang is the general manager of Xiamen CYTS Corporation Civil Travel Center.

What advantages does your company have with regards to MICE?
The company has gained much experience through years of working on the reception of large-scale events. Xiamen CYTS Corporation has been undertaking the reception work for the Cross-Strait Youth Carnival and Cross-Strait Youth Singing Contest since 2002, making it very experienced in events related to students and youth. Besides, the CYTS League has provided advantages in branding, guest resources, and conference service network.

What do you think of Xiamen's MICE market this year?
In 2010, Xiamen's MICE industry has developed significantly, since there are more conferences of various sizes being held here. Many large corporations and famous brands have been attracted to Xiamen to hold various themed conferences and exhibitions. And conferences and exhibitions that are related to cross-Strait cultural and economic exchanges are still one characteristic in Xiamen's MICE industry.

What are your requirements If an event or meeting is to be held in a hotel?
I usually will choose a suitable hotel venue from those with whom the company has already cooperated. It should coordinate with the Xiamen CYTS Corporation for comprehensive management, service, emergency response, and flexibility. Price is of course very important too.

Please list all the hotels you have used in Xiamen.
I have used many hotels in Xiamen, including Wyndham Xiamen, Xiamen Yeohwa Hotel, Sheraton Xiamen Hotel, Seaview Resort Xiamen, Xiamen International Seaside Hotel, and Pan Pacific Xiamen Hotel. Generally those international chain hotels impress me more as they usually have a good location and the staff are of a better quality. Hotels would provide business to Xiamen CYTS Corp., instead of contacting guests directly without informing the company.

What resource advantages does Xiamen have as a MICE destination?
Xiamen's proximity to Taiwan is a unique resource. Looking over Kinmen at sea or visiting the Kinmen islands and Taiwan Island using the Little Three Links, is quite a unique experience. Xiamen is also the center city in the Minnan Golden Triangle, and it is easy to connect the natural and human resources of the Minnan and Minxi cultures with Xiamen's MICE industry, with such attractions as Tulou in Zhangzhou and Longyan, the cultural relics of Quanzhou, Mount Wuyishan, and the coastline and island resources of Fujian. These resources are rarely seen by guests from northern and inland China.

Please share with our readers the details of a creative event that your team has organized.
Events like the Cross-Strait Youth Carnival and the Cross-Strait Youth Singing Contest have the following characteristics: First, they are cross-Strait; second, participants are in complex groups; third, the contents are complicated and different venues are needed; fourth, there are VIPs attending these events; fifth, there are around 1,000 participants that will need to be booked into a range of hotels. Xiamen CYTS Corp. has made full use of social resources to serve the event, especially the support from superior administration and local governments.

What are the prospects for Xiamen's MICE business in the future?
I believe that in the future there will be several famous and influential, large-scale MICE companies in Xiamen. I also hope that the government would do more in policy making, rules and regulations, taxation, and invoice management. Then Xiamen would be a MICE city without a low season — with a perpetual high season.

旅业编辑

Recent Posts

爱彼迎推出10秒短视频,打造旅游故事朋友圈

全球住宿共享巨头Airbnb(爱彼迎)近日悄悄推出了自己的“故事”板块。据传,爱彼迎已经向一些用户发送了试用邀请,目前这项业务仅适用于最新的iPhone App中的故事板块,视频长度被限制在每条10秒以内,并可附上时间、地点、旅行时长和感想。这些内容会被自动链接到故事内容的拍摄地,并与所在的民宿产品关联。 (more…)

7 years ago

会跟着走的旅行箱,ForwardX获鼎晖领投1000万美元融资

总部位于北京的智能旅行箱开发公司ForwardX近日宣布获得1000万美元融资,由鼎晖投资领投,钟鼎创投参投。同时,该公司还新推出了一款可以“看见”的行李箱 OVIS 用来解放旅行者的双手。 (more…)

7 years ago

出境游民宿平台Ostay获英诺天使千万美元Pre-A轮融资

总部位于上海的出境游民宿预订平台Ostay近期获得了来自英诺天使的Pre-A轮融资,金额为1000万。 (more…)

7 years ago

微盟收购向蜜鸟,正式进军智慧酒店市场

国内领先的微信公众平台开发服务商微盟近日宣布与微信酒店直销平台运营商广州向蜜鸟网络科技有限公司签署收购协议。本次收购完成后,向蜜鸟将成为微盟的控股子公司,也标志着微盟正式进军智慧酒店市场。 (more…)

7 years ago

为什么年轻人不在旅游业工作?

旅游产业属于服务产业的细分,归根到底是生产幸福、快乐体验的产业,人才的成长和延续是行业可持续发展的关键因素之一。 (more…)

7 years ago

精品度假酒店品牌诗莉莉完成1亿元融资

精品度假酒店品牌诗莉莉近日宣布完成B轮及B+轮融资,共计1亿元人民币。B轮融资由五岳资本领投,经纬中国跟投;B+轮融资由青松基金领投,五岳资本跟投。此前,该公司曾获得来自经纬中国的1亿元A轮融资。 (more…)

7 years ago