Jin Yannan Looks At The Scope For Expanding MICE In Xiamen

Jin Yannan is the senior project manager at Beijing Tianchen Yingchi Marketing and Planning Company.

What advantages does your company have with regards to MICE?
The company has an independent creative department, an exhibition department, a design department, and a project department. We have unique creativity and design and excellent project and production departments, too.

What do you think of Xiamen's MICE market this year?
Xiamen's MICE market is performing much better in 2010 than that in 2009, thanks to the economic recovery. As a MICE city, Xiamen has natural geographic advantages and climatic conditions, as well as its strategic location near to Taiwan, which is convenient for charters to Taiwan and makes it quite attractive to domestic MICE guests.

What are your requirements If an event or meeting is to be held in a hotel?
The facilities, the meeting space, guestrooms, hotel staff's knowledge on meetings and events, and the quality of the hotel's food and beverage, are all important criteria for choosing a suitable hotel as the events venue.

Which hotel impressed you the most? Why?
I am quite satisfied with Seaview Resort Xiamen for its fine hardware facilities and the high quality of its hotel staff.

What are the prospects for Xiamen's MICE business in the future?
Compared to cities like Beijing and Shanghai, Xiamen has a limited pool of hotels. If there were be more large-scale conference and events venues, Xiamen would enjoy a more prosperous future in MICE.