Combining Chinese Specialities And International Management In Beijing

Deng Yuanming, the general manager of Jianguo Hotel Beijing, is a native of Beijing with extensive experience in the hospitality industry. His career has encompassed more than 15 years of senior management and board-level experience in major hotels including: Novotel Peace Beijing, Beijing New Century Hotel, Beijing Xiyuan Hotel, and Beijing Jinlun Hotel.

Jianguo Hotel was one of the pioneer business hotels in Beijing, how do you view your hotel's market position?
The Jianguo Hotel Beijing was the first joint-venture hotel in China in 1982.Our market position is commercial customers combined with leisure travelers.

As a local Beijing hotelier, what is your opinion of the changes in the Beijing hospitality market during in your career? What are your feelings about this work?
The scale of the Beijing hospitality market’s has become larger than ever before, and has moved from being local to international. I have dedicated my whole life to the hospitality business in order to unite traditional Chinese specialties and international hotel management.

What are your thoughts on the hospitality industry?
The hospitality industry is a tourism product produced by the cultural requirements of human beings.

At present, the Beijing hotel industry is highly competitive, it might be called a buyer's market, what is the greatest advantage of the Jianguo Hotel?
Jianguo Hotel is the only garden hotel in Beijing's Central Business District "Your Green Home". Luxuriant water gardens and a courtyard highlight the hotel's low-rise setting. Every employee’s objective of meeting each guest's needs in Jianguo Hotel is our competitive advantage.

What do you think are the key reasons why the guests choose Jianguo hotel?
The following are four key reasons: Location, enthusiasm, good service, and helpful employees. Jianguo Hotel Beijing is situated adjacent to the Beijing diplomatic quarter, in the heart of Beijing' Central Business District, it is just one minute walking distance from the metro and three minutes walk from the famous Xiushui Market. By car, it is 10 minutes from Tiananmen Square and Beijing’s numerous historical sites and 30 minutes from Beijing Capital International Airport. We are ideally located for both business and sightseeing.

What is the percentage breakdown of the guests in your hotel? What specific services does your hotel supply for different categories of guests?
Until now, our main customers have been corporate customers;but to classify the customers in terms of nationality, first is European and from the USA, second is Hong Kong and Taiwan or local customers who attach great importance to specific details and this is very crucial for specific services.

China Hospitality News gets feedback through our interaction with buyers, some guests are impressed by the service of your hotel, and indicated that they would choose your hotel again. What is your view on this feedback? If the guests give some negative feedback, what measures will your hotel to take?
We will reply to our customers in a timely way after receiving feedback, If the guests give some negative feedback, we will take some effective measures before the things get worse. I treat every negative feedback in a positive way.

What is the Jianguo Hotel's strategy for online sales?
We have a specialized online sales team, strengthening communication. We were early adopters in this area. Or official website combined with a reservation system is more efficient than ever before and is updated in a timely way。Our sales team has extensive experience in online marketing and reacts rapidly to the market environment.

Increasingly buyers suggest through China Hospitality News that hotels should take active and effective measures to protect the environment and reduce carbon consumption, what is your opinion of this?
We are proud of having been honored with environment and reduced carbon consumption prizes in recent years. Solar powered equipment has already changed our impact on the environment, we will keep working unceasingly to protect the environment in the future.