Meeting The Challenges Of Managing A Convention Center In Sanya

Henry Liu, the general manager of the International Asia Pacific Convention Center in Sanya, has extensive experience in the hospitality industry including posts in InterContinental Hotels Group, Shangri-La Hotels, and Resorts, and HNA Hotels and Resorts. He is a graduate of the Beijing Foreign Studies University with a major in English and he gained an EMBA degree in Jinan University.

What are your thoughts on the development of Sanya's hospitality market in recent years?
It's prosperous; the number of high-level hotels is increasing incredibly and there is a lot of competition. There will be many more hotel rooms than the actual market demand warrants: which will lead to a new market structure.

What can the plan to construct an international tourist island bring to the Sanya hospitality market?
The world will get to know Sanya and more foreign tourists will come. With the development of Sanya as an international tourist island it will become many tourists' first choice when they think about their vacation plans.

As a local hotel brand, what distinguishes the International Asia Pacific Convention Center and HNA Resort Sanya?
HNA ranks third among Chinese Hotel management groups: International Asia Pacific Convention Center and HNA Resort Sanya is the best resort in this group. It features the best ocean views on the western coast of Sanya and has professional convention facilities. What's more, we are also proud of our fantastic beach side restaurant 'ocean view restaurant', the biggest villa in Sanya, the biggest sailing club in China and some luxury yachts.

China hospitality news's readers are mainly from the key decision makers and buyers of domestic and international bookings for corporations, MICE organizers, travel agents (MICE), PCOs etc. Many corporations like to hold events in Sanya, an ideal MICE destination. What resources and project advantages does your hotel have when cooperating with PR companies and convention and exhibition companies in terms of team-building? Please share a typical case with our readers.
With the best ocean view in western coast of Sanya and the professional convention facilities we are capable of holding any international convention or event.

What is your special strategy to attract more bookers in terms of MICE?
With the aid of HNA group resources such as a yacht company, a sailing club, VIP passage in airports and HNASafe, we can provide the guests a set of tourism products which includes 'Meals, accommodation, travel, tourism, shopping and entertainment ' to attract customers.

What is your management philosophy?
Work happily, live joyfully. Achieve public recognition, public participation, public success and public share.

As the general manager of Tangla Sanya project, please tell us something about this project plan and development.
It will be the superb first luxury hotel under the Tangla brand. It's under construction now, and the soft-opening will be in October 2012.

What challenges do you think your hotel is facing in the Sanya market?
The competition for human resources. The employee engagement rate must be improved while the employee turnover rate must be controlled.